LFW: Amanda Wakeley

Location:

Albemarle Street, Mayfair

Memo:

“But what do you actually do at fashion week…?” 

With fashion month in full swing, this is one of the most frequently asked questions, so today I thought I’d take you behind-the-scenes to the London Fashion Week presentation of one of my favourite designers: Amanda Wakeley. If you know me or the blog, you’ll know it’s no secret that I’m a big fan of Amanda Wakeley – both the brand (this is my go-to everyday bag) and the lady behind it. Amanda gave me my first job when I was fresh out of university and a newbie to London, and over the past decade (wow, has it been that long!) I’ve worked with her in various capacities – on the design team, wholesaling the collection, and more recently, shooting digital campaigns for the brand.

This season’s collection is an ode to Amanda’s “Wakeley woman”. A dancer turned artist whose style is effortless and eclectic, and who treasures detail and beauty. This artistic muse is referenced throughout the collection in painterly prints (the paint striped leather tote is a standout accessory) and hand ombréd tulles (which I can’t wait to get my hands on). Balletic influences translate into body sculpting black underpinnings which are visible through the sheerness of fluid fabrics. The collection was presented on rows of minimalist mannequins at the stunning Albemarle Street store in Mayfair and the soft summer breeze was imagined with fans gently blowing the garments. Black and white inspiration images were mounted and framed, and lined the walls on the new wood and leather belt buckled shelves that are giving me some serious interiors envy. Amanda talked us through the collection and her inspiration, and we stood to watch the awe-inspiring presentation video, which you can check out here and be equally inspired to take up ballet immediately

Photos: my own & courtesy of Amanda Wakeley

Get my fashion week look here:

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